Child Day Care Services Business Plan Kid'S Community College Page 17

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Milestones
Web Plan Summary
6.0 Web Plan Summary
The Kid's Community College® website will be the virtual business card and portfolio for
the college, as well as its online "home."
It will showcase the campus, curriculum and activity calendar for the school. It will also
provide for an Internet background of the instructors, online projects posted by the
students, the campus newsletter and online enrollment.
The Kid's Community College® website will be simple, yet classy and well designed, but
at the same time, in keeping with the latest trends in user interface design. A site that is
too flashy, or tries to use too much of the latest technology can be over-done, and may
not be supported by all browsers.
The key to the website strategy will be presenting a very well designed and informative
Web presence that will market the Kid's Community College® image, service offerings
and community commitment.
6.1 Website Marketing Strategy
The Kid's Community College® website will embody the mission of the college. It will
not only offer visitors the opportunity to "look around" the campus, but it will give them a
good idea of the level of quality and service they can come to expect from the college.
Mostly informative in nature, the website will be a digital representation of our physical
self.
6.2 Development Requirements
The Kid's Community College® website will be developed by the college founder,
Timothy B. Kilpatrick, Sr., who has over 17 years of Information Technology experience.
Formation Technologies will host the site.

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