Child Day Care Services Business Plan Kid'S Community College Page 7
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19All of our learning and child care services employ technology, partnerships, professional
services and other activities that support and promote higher learning.
In addition to the extensive services and curriculum offered, each campus will also offer
weekend specialty classes for children and adults and planned family activities in the
community it serves. KCC will also offer children birthday party hosting services,
providing great activities for kids and an easy experience for parents. Activity instructors
will be assigned for these events and will lead the activities, ensuring a memorable
celebration.
3.1 Service Description
Upon its opening, Kid's Community College® will offer four basic services in the Lake
St. Charles community:
Full-time Child Day Care
Part-time/After School Care (including drop-off and pick-up)
After School Tutoring
Drop-In Care
Prior to opening, the college will have a two-month enrollment drive. Based on the
market reaction to the drive, these services may be altered to meet the needs of the
community. The college will always remain nimble enough to respond to the needs of
the community in which it serves.
3.2 Competitive Comparison
The child care industry as a whole is saturated. However, based on US Census 2000
data, Hillsborough County Child Care Services provider listings and Hillsborough
County building permit records, the city of Riverview, Florida itself is growing and has
few licensed child care facilities. Kid's Community College® intends to fill this local
market need.
The Lake St. Charles and 'The Villages of Lake St. Charles' subdivisions have 800 and
100 single family homes respectively. There are only two other child care facilities in the
neighborhood. One is in the immediate area, a church based facility and the other is 2
miles away, a facility hosted by a local martial arts academy. There are also three family
child caregivers listed in the area, but none in the immediate community. Kid's
Community College® will differentiate itself from its local competitors by offering an
alternative to these traditional day care approaches.
The Kid's Community College® market strategy is based on providing an activity based
learning environment that is used in many major colleges, universities and vocational
centers around the nation. We will offer a community of professional caregivers with the
credentials to not only enhance a child's early social and motor skills, but to also teach
them advanced studies in the arts and sciences found at institutions of higher learning.
Kid's Community College® will be located in a new medical arts plaza, which has
already shown a need and interest for child care services. The center currently has a
pediatrics office and fitness center with clientele that has inquired about child care
services. By forming collaborative partnerships with these businesses and becoming an
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