Child Day Care Services Business Plan Kid'S Community College Page 9
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19Full-Time Working Couples
The college will establish a significantly large, full-time, regular client base in order to
establish the healthy, consistent revenue base which will ensure stability of the
business. Customer and community relations are extremely important, as it is
imperative to keep the parents pleased in order to keep their children in the college.
After School Care
Another large segment of the college's business will be in the after school care market.
This client base will provide a higher profit for the college since instructor-to-student
ratios are higher, and the students require more educational services, which are the
primary focus of the college. By offering tutoring, and advanced studies in technology,
theatre, arts and sciences, the college will attract these profitable business clients,
producing significant supplemental revenues.
Part-Time Workers/Drop-Ins
Part-time workers and Drop-Ins from the fitness center and locals businesses will
comprise less than 1% of the revenues. While this market is not a primary focus,
sufficient flexibility to handle this market is important to the local 'word-of-mouth'
marketing strategy.
Market Analysis
Market Analysis
Market Analysis
2003
2004
2005
2006
2007
Potential
Growth
CAGR
Customers
Under 5
6%
2,665
2,825
2,995
3,175
3,366
6.01%
Years
5 to 9
6%
2,865
3,037
3,219
3,412
3,617
6.00%
Years
10 to 12
6%
2,771
2,937
3,113
3,300
3,498
6.00%
Years
Total
6.00%
8,301
8,799
9,327
9,887
10,481
6.00%
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