Job Description: Brand Executive
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4Job Description: Brand Executive
About Us
Wellington Regional Economic Development Agency is the capital's
establishing economic development organisation. Its role is to drive
economic and social benefit for Wellington. This position is with the arm
of the organisation currently trading as Positively Wellington Tourism
(PWT). PWT has a strong work culture of success and prides itself on
fostering growth through empowerment and collaboration.
Purpose of Role:
Responsible for delivery of pan-economy PR & marketing activities,
including media programme delivery, collateral, content and campaign
development. Responsible for championing the Wellington Story and
ensuring all organisational activities are undertaken within the
Wellington brand framework.
Reports to:
Brand Manager
Direct reports:
Not applicable
INTERPERSONAL CONTACTS
Internal:
Direct working relationship with the Brand Manager, Media
Programme Manager, Communications Executive and marketing &
communications staff across the organisation.
Works closely with the Digital team, Campaign managers and
marketing coordinators to ensure consistency with Wellington look
and feel.
Functional working relationships with all other staff.
External:
A wide range of public, private and non-government organisations,
businesses and individuals from across the Wellington economy,
including Wellington City Council, business & tech sector, event
organisers and promoters, media, NZTE, Tourism New Zealand and
Ministry of Business, Innovation & Employment.
KEY RESULT
Specific projects and/or work programmes and performance standards
AREAS
will be developed from the annual business plan, discussed with the
employee and set annually. It should be noted that this role may at times
require the Brand Executive to work weekends and evenings for hosting
purposes.
Storytelling & media relations
Research compelling stories that showcase The Wellington Story,
with a particular focus on business and talent attraction.
Oversee media hosting and itinerary development, as well as day-
to-day delivery of the Australia business media programme in
collaboration with our in-market agency.
Work with the Media Programme Manager to continually develop
and integrate the Storytelling Strategy & Action Plan.
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Parent category: Business