Job Description: Brand Executive Page 2
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Work alongside tech businesses and startups to unearth and tell
their stories.
Prepare and distribute media e-newsletters or releases.
Develop strong relationships with lifestyle and business media.
Build strong relationships with event organisers, venues and local
businesses to identify and develop great content.
Further the organisation’s partnerships with national and local
stakeholders.
Assist with the maintenance and updating of media and editorial
content on , along with relevant databases and
filing systems.
Be creative and proactive in sourcing opportunities to profile
Wellington with media.
Prepare and share regular media coverage reports.
Campaign & Project Management
Work collaboratively with relevant marketing staff in
development, planning, budgeting and monitoring marketing
campaigns, with a particular focus on business, talent, student
and investment attraction.
Responsible for liaising with agencies, media buyers, creative
production companies and other suppliers as required.
Event management.
Prepare and closely monitor relevant budgets (reporting any
significant variances to the Brand Manager).
Prepare campaign reports and analysis.
Work collaboratively with the Digital Team in developing
strategies to ensure the continuing success of
as the digital ‘front door’ for Wellington.
Stakeholder Communications
Work closely with other parts of WREDA to ensure coordinated
planned and delivery of all communications.
Brand Guardian
Oversee day-to-day brand guardianship and integration of
Wellington Story with Wellington partners.
Lead the evolution, development and distribution of Wellington
collateral. This includes, but is not limited to: Visitors Guide, Map,
promotional documents, Brand templates, bid document
templates.
Other
Providing administrative support for the Brand team as and when
required.
Undertake other projects as directed by the Brand Manager from
time-to-time in consultation with the employee.
The Brand Executive works in an efficient, small team
environment and assists in all tasks including mail outs,
answering incoming phone calls and general administration as
required.
SPECIFIC
Has a tertiary qualification with preference given to a
TECHNICAL
qualification in a related discipline.
SKILLS,
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Parent category: Business