Marketing Plan Guidelines And Sample (Page 16 of 19) in pdf

Marketing Plan Guidelines And Sample Page 16

Assessing the Marketplace

Section One

The marketing plan needs to

identify not only costs but

6. Financials

also potential revenues to

cover those costs.

Start-up costs consist primarily of Web site design and development, legal representa-

tion (business formation, contract negotiation, and intellectual property protection),

and general overhead. PeopleAhead projects start-up expenditures of $70,000 during

inception, of which $30,000 has been funded by the founding team.

Certain assumptions or

After the Web site launches, the cost structure will consist of sales agent salaries,

marketing research form the

general and administrative operating costs, and marketing. In the ﬁ rst year, market-

ing expenses are projected to be $6,250 per month. Monthly overhead likely will reach

basis for its estimation of

start-up costs.

$24,750 and remain constant.

Projected Income Statement

Pro Forma Income Statement

This section contains a lot

Year 1

Year 2

Year 3

Year 4

Year 5

of numbers in a small space;

the graphs and tables help

Sales

$56,453

$2,683,665

$8,170,655

$16,312,843

$30,921,013

depict those numbers clearly

Gross Margin

$54,194

$2,316,318

$7,383,829

$14,780,329

$28,244,172

and visually.

Gross Margin %

96.00%

86.31%

90.37%

90.61%

91.34%

Net Proﬁ t

($156,906)

$717,403

$3,356,768

$7,035,155

$14,180,041

Marketing Plan Guidelines And Sample Page 16

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