Marketing Plan Guidelines And Sample Page 9
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19Writing a Marketing Plan
Chapter Two Appendix
71
Company members segments
0.11 M
M
0.10 M
1.33 M
5.27 M
Very small enterprises
Medium enterprises
Small enterprises
Large enterprises
The most critical issue in examining market size is the relationship between the number
of companies and the number of workers employed, because sales are based on the num-
ber of positions (profi les purchased), not the number of companies that use the service.
The following fi gure shows the number of people employed by each enterprise
market segment as of January 2006, according to the U.S. Department of Labor. This
segment information will be useful in defi ning PeopleAhead’s target market.
Employment by enterprise type
mployment by enterprise type
15.4 M
51.7 M
35.1 M
27.3 M
Very small enterprises
Medium enterprises
Small enterprises
Large enterprises
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