Marketing Plan Guidelines And Sample Page 8
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19Assessing the Marketplace
70
Section One
In discussing both the exter-
nal market and the internal
qualifi ed candidates who have preconfi rmed interest in the available position. Peo-
advantages of PeopleAhead,
pleAhead will be the most effective candidate-company matching platform available
the plan carefully distin-
in the market, delivering prequalifi ed, preconfi rmed candidates.
guishes between individual
job candidates and busi-
3. Situation Analysis—Online Recruitment
nesses, thus differentiating
Online recruitment is the system whereby companies use the Web to locate and qualify
the focus and objectives
prospective candidates for available positions. The methods employed by online
according to this segmenta-
recruitment service providers to serve this market range from resume aggregation to
tion.
assessment test application to linking strategies. However, the common underlying
objective is to locate candidates who would not be found by traditional recruitment
methods and use computing power to qualify candidates quickly and with more ac-
curacy than would be possible manually.
3.1. Industry Analysis
Large online recruitment Web sites make this a tedious process by requiring compa-
nies to search through many resumes manually to fi nd the “right” candidate. Other
sites solicit recommendations for positions. However, resumes are often “enhanced,”
such that almost all candidates appear qualifi ed, and information found in the resume
or provided through a recommendation is simply not suffi cient to make an educated
hiring decision. Companies need more information and intelligent tools that make this
screening process more accurate.
Figures provide a visually
3.1.1. Market Size:
attractive break in the text
The market size for both member segments in 2005 was as follows:
and summarize a lot of
information in an easy-to-
Individual members segments
read format.
1.3 M
7.4 M
24.4 M
3.7
M
134.5 M
Senior college students
Current employees
Other college students
Unemployed
Graduate program
students
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