Marketing Plan Guidelines And Sample Page 6
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19Assessing the Marketplace
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Section One
PEOPLEAHEAD MARKETING
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PLAN ILLUSTRATION
PeopleAhead Marketing Plan: Condensed
Instead of using separate
“Executive Summary” and
“Company Overview” sec-
tions, this marketing plan be-
gins with a general overview
that includes both aspects
and answers the key ques-
tions: “What type of business
are we?” and “What do we
need to do to accomplish our
objectives?” (see Chapter 2).
1. Executive Summary
PeopleAhead focuses on career advancement done right. Instead of making job search a
one-time event, PeopleAhead provides a platform for people to fi nd, advance, and de-
velop their careers by sharing career goals, discussing professional development plans,
As this plan does, a market-
and socializing with other professionals.
ing plan should start with
PeopleAhead culminates the career advancement experience with its proprietary
a positive, upbeat assess-
TrueMatch- technology, which identifi es synergies between the companies hiring
ment of what the company
talent (employers) and PeopleAhead members (job candidates) who wish to be hired.
does and what it hopes to
By anonymously presenting only prequalifi ed career opportunities to members, who
continue doing.
confi rm their interest and recommend others, PeopleAhead transforms the ineffective
online hiring process into a highly effi cient career-matching system. PeopleAhead was
founded by Carlos Larracilla and Tom Chevalier to improve people’s lives by helping
Note the personalization
them achieve their career aspirations. The vision for PeopleAhead was conceived of in
of the company founders,
January 2006, with a notion that personality alignment is critical to matching the right
which may help readers feel
people with the right career opportunities. Since then, the idea has grown and morphed
connected to the company.
into a company that matches the right person with the right career opportunity by
aligning personality, competencies, experience, and interests.
Tom and Carlos combine human resources, system development, and sales
experience to deliver a groundbreaking, TrueMatch--branded talent matching network
that makes it easier for people to achieve their career aspirations and improves the way
companies identify individuals who will be able to contribute to their long-term suc-
cess. The organizational chart of PeopleAhead is available in Appendix A.
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