Marketing Plan Guidelines And Sample Page 17
ADVERTISEMENT
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19Writing a Marketing Plan
Chapter Two Appendix
79
Revenue and net income projections
Revenue
$40M
($31M)
30
20
($16.3M)
($14.2M)
($8.2M)
($7M)
10
($3.4M)
($2.7M)
($0.7M)
$56K
0
($157K)
–10
Year 1
Year 2
Year 3
3
Year 4
4
Year 5
5
Net income (loss)
Revenues
Net income (profit)
This plan divides the objec-
7. Implementation Plan
tives into three categories:
The launch of PeopleAhead will use a phased approach, beginning with building brand
overall objective, marketing,
awareness. Brand awareness should be developed through the founders’ visible pres-
and fi nancial. Although this
ence at professional events, online searches, membership in professional associations,
is a marketing plan, it must
networking, and strategic alliances. This visibility will help gain investment capital.
also include other aspects
that infl uence marketing,
7.1. Objective—Growth
such as fi nancial status.
• During the fi rst six months of commercial availability , the primary objective is to
expand both the user and customer base to maintain a 100:1 user to customer ratio.
• Business Customers : Sign 24 regular customers and 72 occasional customers.
Execute 117 position matches.
• Individual Members : Convert 10,000 people to PeopleAhead members.
7.2. Marketing Objectives—Growth
• PeopleAhead Challenge: Pursue groups that were effective during Beta trial and
represent a cohesive set of profi les. Expand and refi ne the Challenge to refl ect les-
sons learned.
• Increase member networking activity: Increase user numbers through networking
initiated by existing members. Improve user experience to promote networking.
• Increase profi le completeness: Increase user engagement with platform.
• Generate traffi c.
• Public relations campaign (PR): Increase awareness of PeopleAhead brand through
concentrated PR efforts directed at the target market of customers and users.
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business