Creative Brief Template - Artwork

ADVERTISEMENT

Creative Brief Template
Budget
(The amount set aside for the project.)
Overview
(Project information, summary of how the activity has come about;
whether it is as a result of local decisions, research findings, new
initiatives or the promotions of core business products and
services of your school, preschool or children’s centre.)
Objectives
(Your goals, measurable objectives, and outcomes.)
Advertising and branding guidelines
(There are guidelines re-approval process for advertising and
campaign materials – refer to advertising guidelines in Section 9 –
Advertising.)
Target audience
(Who are the primary audience, secondary audience and
stakeholders?)
What do you want the audience to think, feel
and do after seeing your communication?
(‘What is your call to action?’)
Tone and image
(What style do you require – informal, warm, humorous, direct or
functional?)
Messages
(Single Minded Proposition -The most important message you
want the target market to take from the activity –the one sentence
that summarizes your unique selling point. What are the features,
benefits and values, prioritize the top 5 features and/or facts about
the program/service and its value to the target audience?)

ADVERTISEMENT

00 votes

Related Articles

Related forms

Related Categories

Parent category: Business
Go
Page of 2