Creative Brief Template - Advertisement printable pdf download

Creative Brief Template - Advertisement

Creative Brief

What is a Creative Brief ?

A creative brief is a strategic plan that both the client and the designer agree upon.

The brief outlines clearly the target audience, the objectives of the campaign, the creative

strategy to reach the desired outcome. It specifies the material(s) needed, setting clear

timelines and delivery dates.

The creative brief asks questions to ignite a creative influx of ideas and strategies. A clear

and agreed upon brief can foster focused critical thinking that paves the way to creative

concepts.

W HO I S O UR T ARG ET AU D IE NC E ?

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W H AT I S T HE SI NG L E M O ST IM PO RT ANT M ES S AG E W E W ANT T O CO M M UNI C AT E?

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W HY SH O UL D P EO PL E B EL I EV E O UR CO M M UNIC AT IO N?

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W H AT T O N E O F VO IC E S HO ULD W E U S E?

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W H AT DO W E W AN T P EO P L E T O F E EL O R E X P E RI E NC E AFT E R LO O KI NG AT T H E

AD V E RT I S EM ENT /B R O CH U R E ET C…?

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