Creative Brief Template - Artwork (Page 2 of 2) in pdf

Creative Brief Template - Artwork Page 2

Who are your competitors?

(Other schools etc. What are their messages?)

Selection of images

(Provide or suggest appropriate images. They should

reflect/complement objectives, target audience, tone.)

Don’t forget to have consent forms signed for all photographs

which have children in them.

Ensure photographs are high quality and high resolution –

minimum 200dpi.

Mandatory inclusions

(Logos and legal disclaimer)

For logo and brand usage and protocols refer to Logo style guide

in Section 3 – Using our brand.

Schedule

(An indication of the timetable for the project from the time of the

initial request to the completion of the project.

All critical dates should be included. Specify any time constraints

or critical deadlines for the project i.e. departmental and

government approval processes.

To ensure your activity is effective allow sufficient time for

production.)

Creative Brief Template - Artwork Page 2