Creative Brief Template - Advertisement (Page 3 of 4) in pdf

Creative Brief Template - Advertisement Page 3

Media:

- Request outreach to local SO programs to help garner Local Media*

- Request outreach to National Media*

- Request outreach to Regional SO programs to help garner International Media*

- Press Release Issued

- Op-ed Written

- Other:

Event Support:

- On site communications staff

- Banners/backdrop

- Onsite Photographer

- Onsite Videographer

- Speech/Talking points

- Off-site remote communication support (e.g., SOI or regional staff for social media

posting, uploading to Flickr stream or website)

- Other:

Other:

Approvals:

- Marketing/Communications

- Logo/Logo use

plan

- Video

- Talking Points

- Corporate Sponsor Logo use &

- Messaging

acknowledgement

*Outreach to media or local and regional SO programs will be determined by the communications team if the request is

feasible and aligns with strategic and marketing plans for Special Olympics. There is no guarantee of media coverage.

**In order to provide consistent equitable value added opportunities for our sponsors, some marketing and promotional

assets may require review and approval from the Corporate Partnerships team.

| Special Olympics

Creative Brief Template - Advertisement Page 3