Executive Summary Template (Page 4 of 58) in pdf

We will also seek to extend our services to incorporate other product based solutions. As the demand for

software/technology that supports business processes is growing rapidly, we will integrate productivity

tools and systems into the range of options we can provide our clients.

Therefore this plan also identifies new opportunities by extending our range of services to include a formal

business planning service with our traditional management consulting & advice. We will also explore the

ways of providing clients with more tangible benefits earlier in the development of our business

relationship.

RETAIL SAMPLE TEXT

Statesville Retail was incorporated in Statesville in 200A. The proprietor, John Smith has an extensive

background in Spare Part retailing, gained in part from twelve years experience as national sales director of

the Multinational Corporation. Statesville Retail now operates 12 stores which stock high quality Spare

Parts supplied both North American and International manufacturers.

The company has a Store Manager and at least one other full time salesperson at each of its branch stores

and between two and five casual part-time sales assistants who are rostered to cover peak sales times and

allow full time staff meal breaks. A senior buyer and two administrative staff are employed in the Head

Office. Our Head office is located in the offices on the third floor of the building housing its main store in

the CentrePlace Plaza, in shopping precinct of Capital City. Ten of the branches are located within

shopping centres throughout the metropolitan area. The other store is located in the provincial capital of

Statesville 120 kilometers from Capital City. The company employs two drivers who deliver Spare Parts to

customers, distribute new merchandise from the stockroom at Head Office to the stores and facilitate stock

rotation.

Statesville Retail has achieved an excellent reputation as a high quality supplier of Spare Parts. Spare Parts

are now seen as an essential part of modern family life. Our range of Spare Parts are regarded as the most

extensive range available.

This Business Plan has enabled Statesville Retail to clearly see what business the company is in and where

it is headed.

In doing so, the company has pinpointed some significant new market opportunities, which could increase

sales quite substantially. The company no longer sees itself as simply in the business of selling Spare Parts.

It now sees itself in the business of providing modern families with a better quality of life through increased

enjoyment of Spare Part Lifestyle. By defining the business in this way the company has identified possible

new services such as service contracts for Spare Parts. In the past all installation has been carried by

independent third parties with 60% of this business going to Spare Parts Fixers, a small electrical contractor

run by Tom Jones.

This plan also identifies new product opportunities such as extending our product range to include a

premium range of enhanced Spare Parts and to also stock replacement thingamies, lubricants and other

Spare Part protection products that would fit well with its existing customer base. Instead of just supplying

Spare Parts, Statesville Retail will look to supply its customers with a comprehensive range of Spare Part

lifestyle goods and services.

Executive Summary Template Page 4