Executive Summary Template Page 39
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58segment are
Waterproofing/Quality and Price. The major competitor
in this
segment is ABC Spare Parts who have established
themselves as a
specialist in this segment, qualities.
#2 Segment
Plot your segments on your
graph
(see your workbook)
Sly Spare Parts appear to be the major competitor
specialising in this
segment. They have always used their durability of
product and after
sales support as an effective sales tool.
Plot your segments on your
#3 Segment
graph
(see your workbook)
(Your company) is already a market leader in this
segment. The
Target Market Analysis
HOW DO YOUR TARGET MARKET STRATEGIES COMPARE TO YOUR COMPETITORS?
Analyse your competitor's strategies in relation to your own and then position them in the graph. Refer to
your workbook for further explanation.
If we look at the previous analysis by segment you will note that we have evaluated our competition's
strategy where relevant.
Objectives
SWOT Analysis
SUMMARISE ALL YOUR COMPANY'S STRENGTHS, WEAKNESSES, MARKET OPPORTUNITIES AND
THREATS.
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