Executive Summary Template (Page 10 of 58) in pdf

HOSPITALITY SAMPLE TEXT

· It is anticipated that Capital City motel will achieve the suggested increase in sales because:

· The company has increased sales by 10% over the last two years and is geared for growth.

· The company has been able to increase their rates on an ongoing basis without market resistance and

affect, and is planning, albeit small, a rate increase next year

· The company has an excellent reputation and a good loyal, repeat customer base

· The ABS trend as well as information from Tourism Victoria and Small Business Victoria has identified

this region as a major growth tourism destination area, with anticipated growth of between 10-13% over the

next two years.

· The town has started a local Chamber of Commerce and the impending appointment of a Tourism Officer

who will solely focus on attracting ongoing and repeat business to town., should also increase sales.

· Moteliers have combined their resources to launch a common weekend package brochure, which will be

sold through all Tourism Victoria retail outlets (RACV) as well as affiliated organisations.

· The town has agreed to support a regional marketing campaign, with funding supplied dollar for dollar

between the town and the moteliers

· It is anticipated that the local VFL club, having reached the semi-finals this year, will attract larger crowds

to their home games resulting in additional demand for accommodation

· Business development will be negatively affected by the proposed ring road, submission for which is

currently before authorities. However these works are not anticipated to commence until next century,

assuring at least a short term growth.

GENERAL SAMPLE TEXT

It is anticipated that (your company) will achieve this increase in sales because:

The company has increased sales by xx percent over the last xxx years and is geared for growth.

The company has an excellent reputation and good customer base which can be relied upon to place

future orders.

Although the market leader, the company has never targeted the marine and heavy industrial equipment

segments. These markets are increasing at a substantial growth rate. A competitive analysis of (your

company) has shown that the company has substantial product benefits over the competition. It is

estimated that (your company) can become a major player in these segments. The company will start

running promotions to these segments commencing in the first quarter of this year.

The company will be placing more emphasis on markets that are in the growth and maturity stage of the

product life cycle and less on those that are in decline.

Executive Summary Template Page 10