Executive Summary Template (Page 5 of 58) in pdf

HOSPITALITY SAMPLE TEXT

The Capital City motel was built in 1978, constructed to take advantage of the location along the Capital

City Highway and mainly cater for travelling salespeople. The rooms and outfit reflect this but have been

renovated in 200A under the current management.

The present operators, Capital City company, have been Lessees of the property since 200A and have

upgraded the facilities in 200A to its current four star standards. The operators also listed the property with

the Statesville motel chain in 200A to assure the widest possible market coverage.

The property has been running profitably since takeover by the current operators, but most recently a new

property (opened 200A) has taken its place as market leader in the town, affecting not only revenue and

occupancy levels, but also the food and beverage associated revenues.

Even though this property is no longer market leader, the rates have been maintained, as well as service

standards and positioning, by increasing the 'value plus' aspect. This has been through including breakfast

as part of the rate structure. Also, a recent soft-furnishing upgrade has given the property a rejuvenated

look, further enhancing business potential.

The Capital City motel offers the guests safe, friendly and comfortable accommodation and facilities, at

good value for money, which has assured a large repeat business with a high loyalty level.

The operators would like to further strengthen their market position and seek to increase their marketing

both locally and on a regional level, employing a part-time sales person to assist, as well as upgrading all

sales material collateral currently used.

This business plan is designed to assist the operators in a systematic and strategic approach to achieving

their objectives of maintaining their market positioning.

GENERAL SAMPLE TEXT

(Your company) was incorporated in nowheresvile in 200A. The company manufactures and distributes

(your product) which it makes entirely at its in-house manufacturing plant. The company has twenty

employees at Head Office and one sales office, with two sales representatives, interstate.

(Your company) has achieved an excellent reputation as a high quality supplier of (your product). (Your

products) are protective casings that are sold to manufacturers of motors. They protect the motor from the

external environment. It is estimated that a Spare Part can increase the life of a motor by almost a third. It

offers protection against water, temperature fluctuations, corrosion, dust, etc.

This Business Plan has enabled (your company) to clearly see what business it is in and where it is headed.

The company no longer sees itself as simply in the business of supplying (your product). It now sees itself

in the business of "protecting and extending the life of motors". By defining the business in this way the

company has identified possible new services such as contract service agreements and training. It sees new

product opportunities such as anti-corrosive paints and materials, lubricants and other engine protection

products that would fit well with its existing customer base.

Executive Summary Template Page 5