Executive Summary Template (Page 45 of 58) in pdf

Executive Summary Template Page 45

Product/Service Branding

BRANDING.

Do your products or services have a brand name? Is this name protected, easily understood, and

acceptable in other countries around the world? Does it meet your business' image requirements?

(Your company) has never considered the possibility of branding, but as the company moves to expand its

distribution and product lines the branding of products could strengthen its image and improve control over

products in the future. If the company builds a reputation for a brand name over the next few years it will be

possible for (your company) to establish a more detailed network of distributors. The presence of a strong

brand name will force the distributors to buy from (your company) rather than from a competitor.

The company will ask employees in the first instance for suggestions on a suitable brand name. If an

employee's name is selected then that employee will be given a night for two at the Youlovit Resort.

Packaging

PACKAGING.

Does your packaging meet legal requirements? Have distributors, retailers and/or consumers been

approached and shown the packaging? Does the packaging adequately protect the goods?

Our packaging will be updated to meet legal requirements.

Warranty/Guarantee

WARRANTY/GUARANTEE.

Is a warranty/guarantee provided as part of the purchase price or is it offered as a separate option? Is a

"Money back if not completely satisfied" guarantee given? The reason for offering such guarantees is to

reduce the risk to the customer. The lower the risk the more likely it is that the consumer will buy.

All your products) carry a guarantee of quality and 12 months repairs and maintenance warranty.

Executive Summary Template Page 45