Executive Summary Template Page 43
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58#2 Segment
To increase sales to $xxxxxx
#3 Segment
To increase sales to $xxxxxx
Other
To increase sales to $xxxxxx
To evaluate and launch new products or
New Products/services
services
which will turn over $xxxxxx in the first
year.
Market Positioning
HOW WILL YOU POSITION EACH PRODUCT OR SERVICE IN THE MARKETPLACE?
How do you want your product or service to be perceived by your customers? How will this positioning add
to the sales potential of your offering?
(YOUR PRODUCT)
General Market Positioning
(Your products) will generally be positioned as the
highest quality
range of (your product) in the marketplace.
#1 Segment
The best (your product) on the market.
#2 Segment
The most durable (your product).
#3 Segment
The highest quality and the most flexible company to
meet
customers needs
NEW
PRODUCTS/SERVICES
General Market Positioning
The new products need to be positioned so that they
strengthen
the image of (your company) in the marketplace.
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