Beyond The Buzz Creative Brief Template (Page 2 of 2) in pdf

Beyond The Buzz Creative Brief Template Page 2

ours?

Perception and Design

1. Use three adjectives to describe how the user should perceive your company/product

with our campaign. (examples: conservative, progressive, friendly, formal, casual,

serious, energetic, humorous, professional …)

2. Is this different than current image perception (if applicable)?

3. Do you prefer traditional methods of marketing (articles, news, press releases, etc) or

viral marketing (Internet, websites, blogs, etc) or a mixture of both?

4. List any web sites you like. What do you like about them?

5. List web sites of competitors and briefly describe what you like and dislike about them.

Additional Needs

1. Will you need identity/logo design?

2. Will you need complimentary materials designed such as brochures, business cards,

flyers, catalogs … ? If so, will you also need these materials printed?

Administration

1. What is your target launch date? What are the factors surrounding this deadline?

2. What are your budget limitations? Can this project be broken into phases to help you

meet your goals?

Additional Comments/Notes

(Please list any additional information)

Beyond The Buzz Creative Brief Template Page 2