Job Description: Brand Manager (Page 3 of 3) in pdf



As a member of the Commercial Team, actively contribute to the wider Cafédirect brand and

commercial strategy;



Lead, as assigned, cross-functional projects to successful conclusions;



Contribute to a positive, open and fun team culture within Cafédirect.

PERSON SPECIFICATION

Essential Skills & Knowledge



Brand and trade marketing experience in a ‘blue chip’ FMCG company;



Commercial acumen essential; role will require analysing and generating financial documents;



Evidence of product development experience and the bringing to market of initiatives, including

briefing creative agencies and agency management as well as brand asset management;



Experienced in packaging design and management with a keen eye on packaging excellence both

in and out of the hot beverages market with an understanding of the drivers of aesthetics,

positioning and taste;



Good understanding of the UK Multiple Grocery sector and category data (i.e. Nielsen).

Knowledge of other channels, such as Foodservice desirable;



Experience of premium product marketing (hot beverage market desirable);



Strong team working and project management skills combined with ability to work as part of a

cross functional team;



University degree or equivalent.

Personal Qualities



Results oriented and driven, with a track record for delivering to plan;



Flexibility to adapt quickly to changing circumstances. Able to proactively question and challenge

to prioritise and identify solutions in timely manner;



Clear and logical thinker with a strong numeric ability. Supported by a rounded commercial

awareness;



Curious in nature and always looking to question, learn, and look for better ways to do things;



Relish working in a small company with a diverse and fast paced environment;



Proactive, confident, coupled with strong verbal and presentation skills;



Passionate about food and drink, bringing curiosity & creativity in how to engage with and

communicate to consumers in the hot beverage sector;



Excited about contributing to the delivery of the Cafédirect mission and vision;



Personable, fun, team oriented.

CAFÉDIRECT BEHAVIOURS



Curious - - We are eager to question, know and learn



Challenging - we question ourselves and others to find a better way



Brave - we fight for what we believe in



Optimistic - we believe in our ability to succeed



Dynamic - we make change happen



Innovative - we are forward thinking and original

A note about Job Descriptions at Cafédirect

Our Job Descriptions are not intended to be a complete detailed account of all activities. We’re a

small business operating in a fast-moving and competitive global environment and so we need

employees to be flexible about their Roles and Responsibilities.

Job descriptions are reviewed at least once a year as part of the Performance Review.

Page 3 of 3

Job Description: Brand Manager Page 3

Related Articles

Related forms

Related Categories