Elements Of A Strategic Communications Plan Template Page 11
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22Message Worksheet
(one for each audience)
Note: Refer to your completed worksheets for Steps 1 & 2.
Audience
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What are the barriers and benefits to your audience thinking, feeling, or acting on
your issue?
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What change in attitude (the way they feel about the issue) do you want to
motivate in your audience to meet your goal?
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What change in the behavior (day-to-day actions) of your audience are trying to
achieve?
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Now, based on what you know about your audience needs to hear in order to
think, feel or act, what are the three most compelling sentences you could use to
motivate the audience? These are your messages.
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