Elements Of A Strategic Communications Plan Template Page 15
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22Step 5: Choose Activities and Materials
What are the activities, events, and/or materials—to be used in your selected
channels—that will most effectively carry your message to the intended
audiences? In choosing these, you should consider:
• Appropriateness to audience, goal, and message
• Relevance to desired outcomes
• Timing
• Costs/Resources
• Climate of community toward the issue/activity
• Cultural appropriateness (including language)
• Environment—geographic considerations
Sample Activities
News conferences
Editorial board meetings at newspapers
Radio talk or call-in shows
A benefit race
Parades
Web links
Conferences
One-on-one meetings
Open houses
Speeches
Hotlines
Listservs
Information Fair
Materials to Support Activities
News releases
Fliers and brochures
Opinion editorials (op-eds)
Letters to the editor
Posters
Public service announcements (PSAs)
Bookmarks
Video presentations
Web pages
A float in a parade
Buttons, pins, and ribbons
Promotional items and giveaways
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Parent category: Business