Elements Of A Strategic Communications Plan Template Page 13

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Step 4: Select Communication Channels
Communications channels carry the messages to the target audiences.
Channels take many forms and there is an infinite list of possibilities. Answering
some key questions will aid you in identifying the most effective channels for
reaching your audiences.
Sample Channels
Television stations
Radio stations
Newspapers
Web sites
Community centers
Street festivals
Laundromats
City government offices (e.g. Division of Motor Vehicles)
Malls
Parks
Schools, colleges, vocational and language training centers
Libraries
Recreation centers (e.g. basketball courts or soccer fields)
Community non-profit offices
Transportation depots/stations
Supermarkets
Fast food restaurants
Literature Racks

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Parent category: Business