A Designer As Brand - Personal Fashion Business Plan As A Sample For Fashion Entrepreneurs Page 22
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78Chapter 3 Primary Research
3.1 Questionnaire Survey for Fashion Market Research
The questionnaire design and conduction are involved in marketing and sales, which
are parts of the business plan. In this section, the marketing research is the beginning
of all process to understand the target market and consumer behavior. Following to
questionnaire survey, the author can show to the entrepreneurs the quick and easiest
ways to understand customer’s needs and requirements. The author intends to
introduce self-designed fashion womenswear marketing research as an example for
entrepreneurs to understand how market research will be done. The author has sent
out fifty questionnaires to females to collect and analyze their requirements and
behaviors.
Aim and Objectives
3.1.1
Aim
The author designed a questionnaire for survey, and to collect the information about
the target market and consumer behavior.
Objectives
Plan and identity the target – who, where, why, when, how
Develop questions.
Deliver questions.
Collect data.
Analyze the data.
Evaluate the result to see if it meets the original expectations.
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