A Designer As Brand - Personal Fashion Business Plan As A Sample For Fashion Entrepreneurs Page 59

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Operational Plan
In this section, the author explained how and where the products and services were
produced, and where the retail store is located as the following:
Production
RuLu’s clothes will produce samples in our small studio, and then the owner will
cooperate with manufactures for producing end items.
Here is some essential equipment.
a.
Sewing machine and over locker
b.
Buttonhole machine
c.
Cutting table
d.
Mannequin (Dress makers form/dummy)
e.
Full length mirror
f.
Iron and ironing board
g.
Material and paper scissors, etc.
h.
Computer
i.
CAD software – Photoshop, illustrator
j.
Basic office equipments
Distribution process in store.
a.
Choose the clothes that the customers would like to buy.
b.
Make a payment which allows customers to pay by cash or credit cards.
c.
Pack the clothes with its own design paper bag,
d.
The products can be exchanges and refunded within 7 days of the purchase
date upon the receipt.
Distribution process in online shop.
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