A Designer As Brand - Personal Fashion Business Plan As A Sample For Fashion Entrepreneurs Page 48
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78set up RuLu’s website online shop for customers at the same time. Customers can
visit the shop to feel the really designs and can purchase the products online more
conveniently.
Business concept
The brand name is derived from the entrepreneur’s Chinese name- YI-Ru Lu--- the
entrepreneur’s surname and one word of the entrepreneur’s first name. The logo is
same as brand name which is presented as below:
RuLu’s focuses on creating innovative clothes that
root in the historical Chinese background with
traditional Chinese tailoring and dressmaking
Figure4.3 company name and
techniques that will combine
the elements of
logo
tongue and cheek attitude with sex and feminine form. The basic product (shirts,
dresses, skirts, trousers, jackets, coats, suits etc.) will present female’s self
independence and personal style with the body-conscious cuts in high quality to
produce personal confidence.
Personal goals in my career
Immediately after graduation
RuLu’s will open a small retail store as a small business and build up an online
website for the customers in Taiwan.
During the year, the owner will use online link method to promote our shop such
as setting up a RuLu’s shop pages on the Facebook or Flicker etc.
Moreover, the owner will hire famous magazine models to enhance the shop’s
popularity.
RuLu’s will provide student’s 10% discount but not including sale products.
47
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