A Designer As Brand - Personal Fashion Business Plan As A Sample For Fashion Entrepreneurs Page 50
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RuLu’s will still give students 10% discount, but not including on sale products.
RuLu’s will cooperate with accessory designers and shoe designers to produce
the brand accessories and shoes with our own brand.
RuLu’s will start to promote our clothes through some well-known girl
magazines in Taiwan.
The members will get 10% off permanently, but not including discount products.
￡
The VIP members who have purchased in store or on website over
100 will
￡
receive
10 gift card every year and get 15% off on any items except discount
products permanently.
Products and services
In this stage, the author will outline the product and service in details. For example,
they are the basic products, product type, technical skill used, the pricing, delivery
service, online order system and after-sales service etc, and all of them mentioned
above will be presented as follows:
The basic products are shirts, dresses, skirts, trousers, jackets, coats, and suits etc,
which present female’s self independent and personal attitude with the
body-conscious cuts in high quality to produce personal confidence.
Moreover, the owner will add dressmaking techniques to combine with the
elements of tongue and cheek attitude, but in sexy and feminine form.
RuLu’s clothes will be of distinctive style and fashionable and also follow the
trend every season. ( The sample pictures are presented on next page)
49
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