A Designer As Brand - Personal Fashion Business Plan As A Sample For Fashion Entrepreneurs Page 26
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78What do you buy?
Figure 3.7 A survey of buying
As can be seen from the results of the data (Figure 3.7), the number of purchasing
clothes and shoes are the same, which is 20%. The percentage of clothes, which is
24%, is slightly higher than them. The items, music, magazine, book, of females
buying are close to one another, which are 11%, 12% and 13% respectively.
How much do you spend a year on fashion clothing and accessories?
Figure 3.8 A survey of consumption on fashion clothing and accessories per year
From the result of the questionnaire, the highest proportion of respondents’ spending
money for fashion clothing and accessories is less than 1000 pounds per year. The
consumption between £1001-£2000 per year and £2001to £3000 per year are 20 %
and 23 % separately. A small number of female purchase fashion clothing and
accessories around £3001-£4000 and above £5000 are 6 % and 10% individually. The
money spending from £4001to £5000 is just only 1 %. (Figure 3.8)
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