A Designer As Brand - Personal Fashion Business Plan As A Sample For Fashion Entrepreneurs Page 3
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781.2 Aims and Objectives
1.2.1 Aim
To build up a website for the author’s fashion new brand business plan and as yet in
separating pages to present the idea for fashion goers such as designer students,
fashion designers and those already in industry to be interested in fashion and enable
them to understand the factors required to build up their own brand as well as the
operating process toward its success.
1.2.2 Objectives
To Observe different kind of brand guide books; fashion entrepreneurial
books and multimedia books, etc.
To study brand and marketing theories.
To design two questionnaire surveys to cover two different subjects. One is a
research of recent fashion market; the other one is what factors designers
needed for building up their own brand and will they search and find the
information through the website.
To sketch the band images and build up the business plan.
To develop the final website pages – sketch design, initial design, final
design, and design website page layout.
To test the target market / designers.
To complete the final version of website pages.
The aim of the project is to create the author’s own version of fashion business plan as
a sample for fashion designer students, fashion designers and those already in industry
who are interesting in fashion business to enable them catch up essential elements
required to build up their own fashion brand and post it onto its own website in
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Parent category: Business