A Designer As Brand - Personal Fashion Business Plan As A Sample For Fashion Entrepreneurs Page 27
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78Where do you shop?
Figure 3.9 A survey of the place for shopping
From the pie chart of the place for shopping (Figure 3.9), the respondents mostly
consume in the shopping mall, which is 24%. The other popular places are high street
and online, the proportions are 19% and 17% respectively. The number of the trendy
backstreet areas accounts for 14%, and the design market is 15%, only 1 % different.
People shopping through catalogue are less popular that contribute only 11%.
Do you shop at department stores?
Figure 3.10 A survey of shopping at department stores
The picture above (Figure 3.10) shows that most female respondents do purchase in
the department stores, which is nearly 97%. However, a small number of female
respondents, only 3%, do not like to shop at department stores.
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