Small Farm Business Planning Templates And Instrucitons Page 30
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504. Downward pressure on all agricultural producers
5. Matching height of production to market demand
F. Strategies for Meeting Goals:
1. Market Analysis/ Marketing Plan: Summarizing the strategic value/key components of
Market Analysis and a Marketing Plan
a. Develop marketing plans by segment and region and implement strategically over time.
Motto:“Find a market niche and diversify.”
b. Pursue highest dollar value per effort opportunities first—this means considering where
the highest price can be charged (and/or most product sold) and where it is most costly to
do business, and weighing the costs and benefits of pursuing new opportunities
c. Evaluate skills and focus on offering products and services in a way that will maximize
revenue in the short run and build the business and secure revenues in the long run
d. Establish strategic pricing strategies to maximize short- and long-term revenues,
smooth cash flow, and create long-term relationships
e. Establish a “feedback loop” to evaluate how goods and services are received (solicit
comments on quality and diversity and service)
f. Never stop evaluating and adapting
2. Time Management: Summarizing the strategic value/key components of a Time Management Plan
a. Establish time management / project management procedures to –
i. Ensure professional and timely delivery of goods and services to clients
ii. Maximize opportunities to build on good relationships with clients
iii. Minimize errors and misunderstandings with employees and clients
iv. Reduce the stress of a hectic work schedule
3. Financial Management: Summarizing the strategic value/key components of a Financial
Management Plan
a. Establish budgeting, cash flow management, and bookkeeping procedures (and follow them!)
b. Include short-term, mid-term, and long-term needs in marketing plan, and budget for
necessary technology and training
c. Update business plan, budgets, and cash flow projections often
4. Farm/Crop Plan:
a. Serves the marketing plan
b. Follows the financial plan
30 | Unit 2.0
Small Farm Business Planning
Appendix 2
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