B. Analyze skill set, products, resources, constraints and goals; match to market segment/region. (Do this
with advisors, assign task, and set due date.)
SKILL
MARKETING ADVANTAGE
MARKETING DISADVANTAGE
:
KEY
PRODUCT
MARKETING ADVANTAGE
MARKETING DISADVANTAGE
:
KEY
RESOURCE
MARKETING ADVANTAGE
MARKETING DISADVANTAGE
:
KEY
CONSTRAINT
MARKETING ADVANTAGE
MARKETING DISADVANTAGE
38 | Unit 2.0
Small Farm Business Planning
Appendix 3