Small Farm Business Planning Templates And Instrucitons Page 33
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50Product mix:
1.
2.
3.
2. Develop a plan for each segment and region specifying attainable market goals for the
segment/region. (Assign task and set due date.)
Call 5 people a week in each segment/region. Ask five good questions:
a. Would you advise me to sell in this region or market?
b. What do you think the critical elements for success will be?
c. What do you think will sell best there?
d. Do you have any specific advice for me about breaking into this region or market, or
about marketing my particular crop mix?
e. Who else should I talk to?
Get leads and take notes. At end of month evaluate marketing plan and determine next steps.
CALL LIST WEEK OF ____/____/____ (DATE)
SEGMENT #1
SEGMENT #2
REGION #1
REGION #2
1.
2.
3.
4.
5.
QUESTIONS:
· __________________________________________________________?
· __________________________________________________________?
· __________________________________________________________?
· Who else should I talk to?
· Besides word of mouth, what other avenues should I pursue in order to establish clients in this area?
3. Develop a plan for each segment and region detailing communication and product mix
and pricing strategies (message, event participation, materials) tailored to that segment /
region (after first date)
4. Develop a plan for each segment and region with a timeline by month and year for
accomplishing marketing goals in the region/segment (after first date)
Unit 2.0 | 33
Appendix 2
Small Farm Business Planning
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