Small Farm Business Planning Templates And Instrucitons Page 40
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502. Develop a plan for each segment and region specifying attainable market goals for the
segment/region. (Assign task and set due date.)
Note: Call five people a week in each segment/region. Ask five good questions such
as: Would you advise me to sell in this region or market? What do you think the critical
elements for success will be? What do you think will sell best there?
Do you have any specific advice for me about breaking into this region or market or about
marketing my particular crop mix? Who else should I talk to? Get leads, take notes. At end
of month evaluate marketing plan and determine next steps.
CALL LIST WEEK OF _____/_____/_____(DATE)
SEGMENT #1
SEGMENT #2
REGION #1
REGION #2
1.
2.
3.
4.
5.
QUESTIONS:
· __________________________________________________________?
· __________________________________________________________?
· __________________________________________________________?
3 Develop a plan for each segment and region detailing communication and product mix
and pricing strategies (message, event participation, materials) tailored to that segment /
region.
4 Develop a plan for each segment and region with a timeline by month and year for
accomplishing marketing goals in the region/segment.
D. Establish pricing strategies
1. Establish strategic pricing strategies to maximize short and long-term revenues, smooth
cash flow and create a good long-term relationships with clients.
a. Short-term strategy – base price on the prices set by your competition
b. Long-term strategy – determine the actual costs of production and price accordingly
2. To do: Develop sample price sheets to support cash flow revenue projections. Develop
different scenarios for price and product mix. (Set date for completion.)
40 | Unit 2.0
Small Farm Business Planning
Appendix 3
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