Small Farm Business Planning Templates And Instrucitons Page 31
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50PART 2: MARKET ANALYSIS/MARKETING PLAN: SAMPLE
A. Research and define each segment and region and rank according to priority. (Assign task and set due
date for completion.)
* Note:“Future potential” means “Will this help me grow my business in the future?” The best example of this
would be going to a farmers‘ market for a year in order to develop a client base to start a CSA in the future.
EASE OF
AVAILABLE
COST OF
*FUTURE
SCORE
RANK BY
SEGMENT
MARKETING
$$$
DOING
POTENTIAL
HIGHEST
HARD =1
LITTLE=1
BUSINESS
NONE=1
SCORE
EASY=10
LOTS=10
EXPENSIVE=1
LOTS=10
CHEAP=10
Farmers’ Markets
CSA
Restaurants
Specialty caterers – weddings
Value-added
EASE OF
AVAILABLE
COST OF
*FUTURE
SCORE
RANK BY
REGION
MARKETING
$$$
DOING
POTENTIAL
HIGHEST
BUSINESS
SCORE
HARD =1
LITTLE=1
NONE=1
EASY=10
LOTS=10
EXPENSIVE=1
LOTS=10
CHEAP=10
Santa Cruz
Half Moon Bay
Monterey Peninsula
San Francisco
Unit 2.0 | 31
Appendix 2
Small Farm Business Planning
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