Ibps So Marketing Exam Template With Answers Page 24
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48IBPS SO Marketing Set
e) None of The Above
124.
364819
a) 0 F A K % X
b) X F A K & M
c) * F A K % M
d) * E A K * %
e) None of The Above
125.
546839
a) X A F K * X
b) X A F K * M
c) B A F K * X
d) B A F K * M
e) None of The Above
MARKETING APTITUDE
126.
Which among the following is oldest variable of market segmentation?
a) Geography
b) Demography
c) Psychography
d) General Lifestyle
e) Sociomapping
127.
Which among the following helps a marketer to help the product occupy a distinct
and valued place in the target customer\'s mind?
a) Pricing
b) Promotion
c) Positioning
d) Advertisement
e) Display
128.
"Terms & Conditions\" is a sub element of which of the 4Ps of marketing?
a) Product
b) Price
c) Place
d) Promotion
e) None of them
129.
Which among the following provides \"core benefits\" ?
a) Generic product
b) Expected product
c) Augmented product
d) Potential Product
e) Branded product
130.
Which among the following is not a quality of Banking Service?
a) Intangible
b) Perishable
c) Inseparable
d) Customizable
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Page 24
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