Ibps So Marketing Exam Template With Answers Page 32
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48IBPS SO Marketing Set
185.
A physical, concrete product you can touch is:
a) A server
b) A good
c) An Idea
d) A concept
e) A philosophy
186.
The marketing environment is BEST described as being:
a) Composed of controlled variables
b) Composed of variables independent of one another
c) An indirect influence on marketing activity
d) Dynamic and Changing
e) None of The Above
187.
Marketing is best defined as:
a) Matching a product with its market
b) Promoting and selling products
c) Facilitating satisfying exchange relationships
d) Distributing products at the right price to stores
e) Distributing products at low price to stores
188.
A package which has a secondary, usefulness after its contents have been consumed
is called:
a) Dual use package
b) Bulk package
c) Both (a) and (b)
d) Consumer Package
e) Industrial Package
189.
A person who ultimately determines any part or whole of the buying decision is
called:
a) Decider
b) Buyer
c) User
d) Influencer
e) Initiator
190.
Which among the following is a feature of good forecasting method?
a) Accuracy
b) Simplicity
c) Economy
d) Availability
e) All of The Above
191.
Which among the following is a fixed expense in Sales Budget?
a) Incentives
b) Rent
c) Communication Expense
d) Commission
e) Awards
192.
The goods which are used for further production are called:
a) Durable Goods
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Page 32
b) Market Goods
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