Ibps So Marketing Exam Template With Answers Page 31
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48IBPS SO Marketing Set
a) District Sales Authority
b) Direct Selling Agent
c) Distributor and Sales Agent
d) None of The Above
e) All of The Above
178.
Which is the assumption of social marketing?
a) Long Term Profit
b) Long run satisfaction of customer
c) Social Performance
d) Social welfare
e) All of The Above
179.
Social Marketing Concept involves:
a) Long run welfare of society
b) Long run satisfaction of customer
c) Research and Development
d) All of The Above
e) None of The Above
180.
Which among the following is not the concept of marketing?
a) Social marketing concept
b) Product disposal planning concept
c) Marketing Concept
d) Product Concept
e) All of The Above
181.
Market Research is needed for:
a) Deciding the market area
b) Deciding the right product to be sold
c) Making proper marketing decisions
d) Deciding right time to sell
e) All of The Above
182.
A campaign is a:
a) Specific message being sent to specific group of recipients
b) System
c) Plan
d) Market
e) None of The Above
183.
If a particular company wants to adopt the marketing concept. To be consistent with
move, it should adopt which of the following philosophies?
a) The customer is always right
b) Making money is our business
c) Sell, sell, sell
d) Keep prices low
e) Focus on today
184.
The marketing concept is a way of thinking or a management philosophy that affects:
a) Only marketing activities
b) Most efforts of the organization
c) Mainly the efforts of sales personnel
d) Mainly customer relations
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Page 31
e) Only business organizations
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