IBPS SO Marketing Set
c) Management of Information and Science
d) Marketing Information System
e) Only (b) and (c)
162.
The ‘USP’ of product denotes:
a) Main functions
b) High selling features of a product
c) Unique selling point
d) Universal stock process
e) None of The Above
163.
Post – sales activities include:
a) Sales presentation
b) Customer sympathy
c) Customer feedback
d) Both (a) and (b)
e) None of The Above
164.
A good brand can be built by way of:
a) Consistent offering of good services
b) Ignoring competitors
c) Reducing the margins
d) Both (b) and (c)
e) None of The Above
165.
Incentives are paid to sales persons:
a) For designing products
b) For surpassing the target
c) For identifying leads
d) Both (a) and (b)
e) None of The Above
166.
Promotional mix includes:
a) Price
b) Policy
c) Production
d) Personal selling
e) None of The Above
167.
Effective selling involves:
a) Good physical appearances
b) Good communication skills
c) Methodological approach
d) Aggressiveness
e) All of The Above
168.
A prospects means:
a) A likely buyer
b) A religious head
c) A team leader
d) A corporate boss
e) None of The Above
169.
Marketing channels for banks are:
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a) ATMs and back office set ups