Ibps So Marketing Exam Template With Answers Page 33
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48IBPS SO Marketing Set
c) Derived Goods
d) Consumer Goods
e) Capital Goods
193.
The research which is basically concerned with establishing cause and effect
relationship, is called:
a) Diversified Research
b) Technical Research
c) Casual Research
d) Predictive Research
e) Exploratory Research
194.
When a firm sells off part of its business to another organization, it is called:
a) Diversification
b) Divestment
c) Pruning
d) Strategy
e) Joint Venture
195.
A defense strategy of identifying weakness in the competitor and aggressively going
after that market niche is called:
a) Pre – emptive
b) Counter offensive
c) Mobile Defense
d) Position Defense
e) Flanking Defense
196.
In market segmentation, which among the following is not an economic component?
a) Age
b) Sex
c) Both (a) and(b)
d) Income Level
e) Taxes
197.
Which among the following is not a tool for Marketing Planning appraisal?
a) External appraisal
b) Internal appraisal
c) Gap analysis
d) SWOT analysis
e) PCOT analysis
198.
Marketing Planning helps in:
a) Avoiding future uncertainties
b) Achieving objectives
c) Control
d) Complete satisfaction
e) All of The Above
199.
4 P’s stands for:
a) Product, price, place, promotion
b) Product, price, policy, place
c) Product, place, promotion, policy
d) Place, people, product, policy
e) Promotion, product, price, people
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