Ibps So Marketing Exam Template With Answers Page 25
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48IBPS SO Marketing Set
e) Ownership
131.
In marketing reduction in the sales volume, sales revenue, or market share of one
product as a result of the introduction of a new product by the same producer is called as?
a) Decoy effect
b) Co-marketing
c) Cannibalization
d) Cross merchandising
e) Complex sales
132.
The Unilever\'s products Rin Bar, Wheel Bar, Rin Powder, Wheel Powder , Surf and
Surf excel can be kept in which of the following?
a) Product Line
b) Product Mix
c) Product Items
d) Product bundling
e) Product Index
133.
The Unilever\'s products Rin Bar, Le sancy Soap, Close up toothpaste, Ponds talcum
Powder and Lakme cream can be kept in which of the following categories?
a) Product Line
b) Product Mix
c) Product Bundling
d) Product Items
e) Product Index
134.
In which stage of the product Life Cycle (PLC) the Profits are low / negligible?
a) Introduction,
b) Growth
c) Maturity
d) Decline
e) none of the above
135.
Emphasis should be laid down on which of the following in the Introduction phase of
Product Life Cycle?
a) Profits
b) Cash Inflows
c) Market establishment
d) Distribution Strategy
e) Market Segmentation
136.
Which among the following involves Physical means of carrying goods?
a) Transportation
b) Warehousing
c) Merchandising
d) Communication
e) Distribution Channel
137.
Which among the following does not come under \"packaging\"?
a) Containers
b) Wrappers
c) Bottles
d) Cartoons
e) Instructions for use
Install GK Digest Android App
Page 25
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