Ibps So Marketing Exam Template With Answers Page 28
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48IBPS SO Marketing Set
d) Improving Customer Service
e) All of The Above
154.
Mostly the advertisements belong to which of the following categories?
a) Advocacy
b) Comparison
c) Informative
d) Persuasive
e) None of The Above
155.
Sales promotion can be evaluated by:
a) Survey
b) Examining Sales Data
c) Experiment
d) Observation
e) None of The Above
156.
Which of the following is a barrier to effective planning?
a) External Inflexibilities
b) Internal Inflexibilities
c) Rapid Change
d) All of The Above
e) None of The Above
157.
Consumer information sources are:
a) Personal Source and Commercial Source
b) Public Source
c) Experimental Source
d) All of The Above
e) Only (a) and (b)
158.
Zero – Based Budgeting means:
a) A tool for marketing cost analysis
b) A tool for financial analysis
c) Each year, budgeting starts from a scratch
d) A certain percentages of sales
e) Only (a) and (b)
159.
The best source of advertisement is:
a) Glow sign boards
b) Internet
c) T.V. Media
d) Print Media
e) Which satisfies a customer
160.
SWOT analysis refers to:
a) Marketing tool to understand constraints and potentials of self and competitor
b) External environment analysis
c) Internal environment analysis
d) Strategic planning for selling product
e) South – west organization for trade
161.
For an economic organization, MIS stands for:
a) Middle Income Scheme
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Page 28
b) Management Information System
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