Sample Outline For A Strategic Communication Action Plan Page 2
ADVERTISEMENT
1
2
3
4
5
6
7
8
9
10
11
12•
Develop marketing materials for Choice Plan that emphasize the district’s core
values and the unique attributes of each school.
Action steps:
♦
Redesign the Directory as a marketing tool for choice.
Target audience: Parents; students
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Create marketing brochures.
Target audience: Parents; students
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Revise and update web site.
Target audience: Parents; students; community
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Expand cable television offerings.
Target audience: Parents; students; community
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Provide regular updates for school newsletters.
Target audience: Parents
Budget:
Timeline:
Responsible persons:
Evaluation measures:
Suggested Goal: Focus the communication efforts on engaging
stakeholders to take action on behalf of students.
Objectives
•
Establish regular communication with the non-parent public.
Action steps:
♦
Develop a publication for district residents.
Target audience: District taxpayers; business/community leaders
Budget:
Timeline:
Responsible persons:
Evaluation measures:
ADVERTISEMENT
0 votes
Related Articles
Related forms
Related Categories
Parent category: Business