Sample Outline For A Strategic Communication Action Plan Page 8
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Create individual communication plans for any major initiatives or changes in
district programs or practices.
Action steps:
♦
Assess communication needs and how they relate to the district’s strategic
directions and the overall strategic communication plan as new efforts arise.
Target audience: Administration; board; staff; Strategic Communications Advisory Committee
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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Conduct regular research and evaluation components on communication efforts.
Action steps:
♦
Use the Leadership Technology Group survey equipment to assess staff and
community attitudes.
Target audience: Staff; parents; community
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Continue opinion polling on a regular basis.
Target audience: Taxpayers
Budget:
Timeline:
Responsible persons:
Evaluation measures:
♦
Conduct readership surveys of staff and parent publications.
Target audience: Staff; parents
Budget:
Timeline:
Responsible persons:
Evaluation measures:
Suggested Goal: Make school building-level communication the major
thrust of the communication effort.
Objectives
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Expand and improve school newsletters.
Action steps:
♦
Develop graphics standards.
Target audience: Staff
Budget:
Timeline:
Responsible persons:
Evaluation measures:
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