Ielts Sample Essays And Letters Page 23
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88IELTS ESSAYS AND LETTERS / 23
In many countries television shows many foreign-made programs. The
dominance of imported entertainment is harmful to the cultures of these
countries. To what extent do you agree or disagree?
In developing countries, where resources limit domestic production of TV
programs and movies, many of these programs and movies are imported
from developed countries that produce them easily and excessively. These
programs bring people opportunities to broaden outlooks. However, much
content contains characters and messages that, at best, are simply not
relevant to local cultures, and at worst convey violent images and mass
marketing messages, which threatens cultural identification and values. In
addition, the pervasive programs block the citizens to have access to their
own cultural products.
Many people may see the effects that the foreign-made programs bring to
the scattered culture. Citizens may be less identified with their own
traditions and habits. What is the worse is that people do not see the
dominance of commercialism on TV programs, which converts their
national and cultural awareness. Few are really aware that television
programs exist solely as a means of delivering culture as a marketing tool.
The commercial advertising has moved from the obvious and easily ignored
sponsorship of programming to more advanced and effective means. The
viewers' consumption trends will be influenced by the foreign-made
programs.
Television programs define the modes of education and discourse. Most
imported TV programs are entertaining, supported by superficial self-
esteem. They seldom encourage viewers to think deeply about the meaning
of life. The viewers may even be lost in the jungle of mixed cultures. They
may also abandon the essence of their own culture to pursue the fashionable
but valueless part of foreign culture.
To save our culture from being overwhelmed by foreign entertainment
imports, the government should encourage and invest on programs and
policies in domestic cultural industries to ensure the citizens are not affected
by foreign culture that has fundamental difference with the local one. The
government should also develop competitive environment for the
production and distribution of national content in all media.
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