Evaluation Plan Guidance Page 19

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EVALUATION PLAN GUIDANCE
SOCIAL INNOVATION FUND
For a randomized design, provide comprehensive and clear information as to what constitutes taking part in
the program (i.e., what constitutes treatment or exposure, does some program participation count), and what
the control conditions will be (i.e., no knowledge of the program, not participating in some parts of a
program). Fully describe the randomization process, including how individuals will be assigned to program
participation, how the random numbers will be generated, who will conduct the random assignment, and any
matching that might be used prior to randomization. The unit of randomization should be the same as the unit
at which the outcome is measured; this means that if individuals are the
unit of
analysis, they should be
randomly assigned to each group, but if program sites are the unit, the sites should be randomly assigned to
each group.
Non-Randomized Group Designs – Groups Formed by Matching
Sometimes it is not feasible to randomly assign potential program participants (or groups or sites) to treatment
and control groups. In these situations, a comparison group can be formed by matching study participants, or
clusters of study participants, on a set of pre-intervention measures of the program outcome (e.g., pre-test
scores for an academic program, pre-participation employment status for a job related program) and/or pre-
intervention measures that are likely correlated with the program outcome, and/or other characteristics. The
main goal is to have two groups of individuals (or sites) that are as similar as possible on as many
characteristics as possible.
These types of designs are called
quasi-experimental
because they limit the
evaluator’s ability to make causal claims about a program’s impact, compared
Additional Resources
to
experimental designs
with random assignment. This is because the groups
See Rossi, Lipsey, and
formed by non-random methods will be, at best, equated on measured
Freeman (2004) for a general
characteristics only, whereas random assignment ideally randomly distributes
overview of research design in
unmeasured characteristics, such as motivation, between the treatment and
evaluation.
control groups. Working with a
quasi-experimental
design, the evaluator can
attribute the observed effect on the outcome to the program, but with
See Shadish, Cook, and
reservations, because unmeasured characteristics may unknowingly be
Campbell (2002) for details on
responsible for the outcomes observed after program participation (Shadish,
experimental research design.
Cook, & Campbell, 2002; Rossi, Lipsey, & Freeman, 2004). However, matching
in advance of the treatment with variables that are either pre-intervention
For more information on
quasi-experimental evaluation
measures of an outcome or are highly correlated with the outcome will
designs
see:
minimize the chance of differences between the treatment and comparison
group. Doing so lessens the possibility that observed differences are in fact
/Chp_4.pdf
due to extraneous differences between the treatment and comparison groups,
rather than due to program participation.
Methods for matching people or sites to groups differ in their effectiveness.
Propensity scoring
methods, or
statistical assessments of similarity among participants, are preferred when groups are matched with multiple
pre-intervention measures. However, the type of matching algorithm used to implement the propensity
scoring should be carefully selected based on simulation studies, previous research that demonstrates the
validity of the algorithms, and the goals of the evaluation. See Song and Herman (2010) for information and
guidance on methods of matching for quasi-experimental designs.
nationalservice.gov/SIF
16

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